In this brand-new article I share with you some of the Pros and Cons of the three main online marketing services that many solopreneurs use, and give you some ideas on deciding on the best one for your business. You get the essential idea! That is something that many solopreneurs find a difficult decision to make; after all there are so many different options and services available and the cost of each one varies a great deal too!
Should you decide to go with a service like Constant Contact that is purely for publication broadcasts and doesn’t have an autoresponder or shopping cart software feature? Think about a service like Aweber for your newsletter broadcasts and also includes autoresponders, but no shopping cart feature? Or in the event you just go with a service like 1ShoppingCart that has all the features you need but with a big price tag? If you don’t watch this program you won’t know what I’m talking about!
1. Decide what the long-term goals are for your business?
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For example do you plan on just sending out a newsletter or would you like to sell information products via your website and also have the ability to follow up with your customers via autoresponders?
2. Which of the ongoing services will meet my long-term goals? Conclusion: Carefully consider all of your options before deciding on a service and see if that service will meet your long-term goals. If you prefer to at first use a broadcast-only service, Constant Contact would be a good choice, and you can then find a shopping cart software service later on as your business expands. Keep in mind though that should you choose go this route you will be running and maintaining two separate databases – one for your newsletter broadcasts, and the other for your online product sales.
In addition, it’s also super easy to get people on Google Hangouts even if they haven’t used it before. Because you can use people’s Gmail addresses to invite them, and most people will have those. Overall, it’s progressed into an extremely good communication tool, so if you’re a lover of Google products, give it a try. If there’s one specific situation where it excels, it’s working the group video chats. That is a perfect replacement to in-person meetings if you’d prefer to hold them still.
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